Laying a solid foundation for a strong business…
Business plans are great fun to prepare and review! [Business models too]
Having prepared a few in the past, this time I launched right into the old way of thinking. Thankfully I paused long enough to reconsider a few things…
… and while I was doing that I found two videos that changed my perspective a bit: Guy Kawasaki’s “The art of the start” [over half an hour long, but worth it] and John Matthesen with five reasons why businesses fail to get funding.
Great finds! 10/20/30. Love that.
From there I decided to focus on three points for now that are critically important:
- Meaning – what problem would Neo solve?
- Mantra – what would drive Neo?
- Business model [be specific and keep it simple]
Sitting down with a pen and paper and these three objectives helped me make some serious headway very quickly [the fact that I've had this business in my mind for a long time also helped, as I had thought through them to a certain extent already - but the change of focus still brought surprising results].
I’ll go into more detail in the following posts, including
- how the business model is shaping up [yes, there seems to be a way to make money from this one. I'll even explain how advertising fits into that], and;
- how the “team” and “funding” challenges seem to be on a collision course!
but for now all I can say is:
I love it when a plan comes together!
Oh yes, here are the slides for “The Art of the Start” that highlight the main points:
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