A Web 2.0 business model that sets the standard
I’m having a bit of fun putting business models on the back of business cards. It’s a great exercise to make me think about the core offerings of companies and the specific transactions that make up their business- and/or revenue model.
If you saw it, you probably picked up the previous one:
Yes – Google. An easy one [as if the 'g' in the middle wasn't a giveaway]
My thinking behind the basics of the business model shown above:
Google has three main elements to it’s business [being parties it interacts with]:
a) content providers [top left] – this is the content that Google indexes to provide search results – ie. the information that makes it’s service so valuable. The transaction here is an exchange of content [by the provider] for eyeballs [via Google].
b) advertisers [top right] – Google’s revenue model, where the transaction is an exchange of primary advert placements [in this case, the equivalent of eyeballs] for cash.
c) parties searching for information [bottom] – the market that makes Google’s business work. The transaction here is a simple exchange of information for attention.
Just my take on their business in it’s basic form. What do you think? Did I get it right? Please let me know if you disagree and why.
Business models on business cards – here’s the next one:
Any idea which company it is?
You can find my other Business Models on Business Cards here.
Other posts you might enjoy
If you enjoyed this post, make sure you subscribe to my RSS feed!
Email this post to a friend
